Year: 2025

The marketing landscape has witnessed numerous transformations over the years, but none as groundbreaking as the rise of Generative AI. As we move through 2025, this technology isn’t just another trend—it’s becoming the backbone of modern digital marketing strategies. From content creation to customer interaction, generative AI is redefining what’s possible, saving time, boosting creativity, and delivering personalization at scale.

In the fast-paced world of digital marketing, viral campaigns are the gold standard for brand engagement. One recent example that has taken social media by storm is the Swiggy Free Gift Campaign. As one of India’s leading food delivery platforms, Swiggy has always been at the forefront of digital innovation.